Palmer's Canada

Palmer’s Canada

Palmer’s is a globally recognized skincare and hair care brand, trusted by families for generations. However, as they entered the Canadian market, they faced the unique challenge of building brand awareness and sales from the ground up in a highly competitive digital landscape. Since 2019, I have served as the Lead Designer and Creative Director, steering the brand’s visual narrative through eight years of consistent growth and market evolution.

Driving Measurable Growth

7 Years of Strategic Digital Evolution

The Challenge: Translating Global Success for the Canadian Market
While Palmer’s possessed immense global equity, the brand needed a clear, localized marketing strategy to resonate with Canadian consumers. The goal was to boost brand awareness and sales by creating a cohesive online presence. Specifically, the brand required a captivating digital experience that combined quality content with conversion-focused triggers to drive engagement across a new audience.
The Solution: 360-Degree Digital Execution
To establish Palmer's as a staple in Canadian households, we executed a comprehensive digital strategy across Google, Meta, Pinterest, and Amazon. I acted as the guardian of the brand's visual identity, ensuring that every ad set and social post felt premium yet accessible. By connecting with audiences on the platforms where they interact most, we built a cohesive online brand story that turned "new market" curiosity into long-term customer loyalty.
Campaign Results: Driving Measurable Growth

2M+ Monthly Impressions: Vastly expanded brand visibility across all key Canadian digital platforms.

2.5X Return on Ad Spend (ROAS): Achieved significant efficiency and profitability from the very first paid campaigns.

300% Increase in Post Cadence: Enhanced the organic content strategy, leading to a massive boost in social engagement and community reach.

5,000 Facebook Page Likes: Built and nurtured a dedicated, engaged social media community from zero.