The Hunny Pot Cannabis Co.
As the Creative Director and Lead Graphic Designer, I played a pivotal role in growing the brand from ideation to store launch. We immersed ourselves in every aspect of the project, including branding, collateral, packaging, signage, storefront needs, and advertising. The goal was to create a luxurious, eye-catching experience both in-store and online, while ensuring full compliance with all government regulations for a cannabis store.
Investigate, Inspire, Execute
A comprehensive, top-to-bottom branding launch for Ontario’s first legalized cannabis store.
The Challenge: An Unknown Market
The challenge of establishing a complete brand identity was significant, encompassing a dynamic website, an engaging social media presence, and a cohesive in-store identity, all within a tight two-month deadline. Entering an unfamiliar market added to the complexity. Each asset was carefully crafted to meet stringent regulatory standards, ensuring readiness for the store's grand opening on April 1, 2019, which aligned with Ontario's legalization date.
The Solution: Strategic Execution
To create a vibrant brand identity for The Hunny Pot, which included a striking website, dynamic social media platforms, and all essential signage for both in-store and exterior displays. We committed to having our dedicated team on-site every day working beside interior decorators, creating an environment that genuinely embodied the new brand vision while strictly following compliance and regulatory standards to ensure a successful opening.
Launch Results: The First Legal Cannabis Shop in Toronto!
The Hunny Pot proudly stood out as the sole retailer among the first 25 approved cannabis shops, ready to open its doors on the historic day of April 1, 2019, marking the first day of legalization in Ontario. The grand opening drew massive crowds and significant media buzz, and since then, The Hunny Pot has expanded impressively to over 18 locations throughout Ontario!
Launched
2019
Role
Creative Director and Lead Graphic Designer
