Creative Stewardship is a Lifestyle.
I’ve spent over a decade operating at the intersection of high-level brand governance and granular editorial craft. Most notably, I spent eight years as the steward for Palmer’s Canada, navigating their transition into the Canadian market. But if you really want to know how I work, you have to look at how I live.
- The Systems Whiz
I am an organizational obsessive. I spoke on a podcast in 2020 about my passion for systems, because I’ve learned that when the organization is airtight, the creativity finally has room to breathe. Whether I’m architecting a complex digital ecosystem for a brand or managing the high-stakes schedule of a household of four, I believe that order is the quiet engine of great work. - The Experimental Chemist
My kitchen is my laboratory. I love to experiment with gluten-free baking; and to be honest, I’ve baked more "bricks" than I’d like to admit. But I love the process. I love the chemistry of it. It’s the same way I approach a design challenge: you test, you analyze why the "rise" didn't happen, and you iterate until it’s right. - Mentorship & Legacy
Returning to my alma mater, Toronto Film School, as an instructor this fall is a full-circle moment for me. As a former Valedictorian, I feel a deep responsibility to steward the next generation of designers. I want to teach them that design isn't just about the tools we use; it’s about the integrity, the logic, and the human connection we bring to the table.
I’m a strategist, a mother, a baker, and a designer. But mostly, I’m a partner who cares about the work as much as you do.
Giving Back To The Craft | Toronto Film School
City | Toronto, ON
Part-Time Educator | Fall 2026
I’m thrilled to be returning to my alma mater, the Toronto Film School, as an Part-Time Instructor in the Graphic & Interactive Media program starting this October. After graduating as Valedictorian in 2014, it feels like a true full-circle moment to step into a mentorship role. I’ll be working with the next generation of designers to bridge the gap between high-level brand strategy and the meticulous, hands-on craft required to thrive in today’s digital landscape.
Employed | Brand & Mortar Inc.
City | Toronto, ON
Associate Creative Director| 2019 – 2026
As an Associate Creative Director, I collaborate closely with designers, web developers, social media managers, and the accounts team to deliver innovative and impactful content for our clients. I also lead and mentor the design team, overseeing projects, events, and product launches to ensure high-quality execution and alignment with client goals.
Employed | Alexan dra
City | Bowmanville, ON
Design Partner | 2018 – present
Providing fractional creative direction and scalable brand systems for high-growth businesses. I lead end-to-end brand development, translating complex strategy into high-fidelity visual identities and cross-platform ad suites. while integrating an AI-assisted production workflow to ensure rapid iteration and high-volume delivery. This helps me maintain a strict Director-level quality. My focus remains on building “living” systems that allow brands to scale independently while keeping a premium, human-centric aesthetic.
Past Employment | Brand & Mortar Inc.
City | Toronto, ON
Sr. Graphic Designer | 2017 – 2019
In my role as a Senior Graphic Designer, I specialize in crafting comprehensive brand identities and bringing client visions to life. I design and produce digital and print advertisements for multiple platforms while applying my expertise in UI and UX design to guide the development of ongoing web projects, ensuring seamless user experiences and optimal functionality.
