My Experience
With experience leading brand, digital, and campaign work from concept to execution, I’ve partnered with teams and clients to turn ideas into thoughtful, high-impact creative. I thrive at the intersection of strategy, design, and collaboration.
Creative Leadership
High-Fidelity Execution
Employed | Brand & Mortar Inc.
City | Toronto, ON
Associate Creative Director| 2019 – Present
As an Associate Creative Director, I collaborate closely with designers, web developers, social media managers, and the accounts team to deliver innovative and impactful content for our clients. I also lead and mentor the design team, overseeing projects, events, and product launches to ensure high-quality execution and alignment with client goals.
Employed | Alexan dra
City | Bowmanville, ON
Design Partner | 2018 – present
Providing fractional creative direction and scalable brand systems for high-growth businesses. I lead end-to-end brand development, translating complex strategy into high-fidelity visual identities and cross-platform ad suites. while integrating an AI-assisted production workflow to ensure rapid iteration and high-volume delivery. This helps me maintain a strict Director-level quality. My focus remains on building “living” systems that allow brands to scale independently while keeping a premium, human-centric aesthetic.
Employed | Brand & Mortar Inc.
City | Toronto, ON
Sr. Graphic Designer | 2017 – Present
In my role as a Senior Graphic Designer, I specialize in crafting comprehensive brand identities and bringing client visions to life. I design and produce digital and print advertisements for multiple platforms while applying my expertise in UI and UX design to guide the development of ongoing web projects, ensuring seamless user experiences and optimal functionality.
Past Employee | Testforce Systems
City | Pickering, ON
Graphic & Interactive Designer | 2016 – 2017
As a Graphic and Interactive Designer at Testforce, I created and managed digital and print assets that clearly communicated brand messaging, collaborated closely with developers to improve site performance and user experience, and maintained the CMS with regular updates to products, promotions, events, and graphics. I led the rebrand and website development for DVTEST and contributed to the launch of Xpresstest, applying marketing strategy, graphic design, and UX expertise to support all three brands.
